On Tuesday, NIKE launched the Adapt BB, an auto-lacing basketball shoe with a brain.
Michael Donaghu, Nike’s VP of Innovation, explains the technology behind the development of the shoe and how it will influence the future of footwear for generations:
My starting point is always curiosity. I love probing and questioning what’s out there, trying to get a feel of what’s possible. I was a geography major in college, and the study of the intersection of human activity and the physical world around us has shaped my work more than I ever could’ve expected.
After all, what we’re launching this week goes far beyond a shoe. Our long-term vision for innovation at Nike is a world in which intelligent products adapt at the speed of sport to improve an athlete’s performance.
Help your students learn more about the the intersection of sports and STEM at the 2019 STEMBall on March 23rd at the Barclays Center!